Fraser Burton

Fraser High Res

Director Strategy – Sales & Solutions 

Areas of Expertise

Sales Strategy

Solution Development

Mergers and Acquisitions

Asset Management

Channel Development


BA Applied Science Biotechnology

BA Information Technology

SPIN Selling – Huthwaite

Revenue Storm Selling

Customer Focussed Selling Metta Group

ITIL Certificate




Fraser is a enterprise sales and marketing practitioner with extensive experience driving change across Government and Asset Intensive Industries, with a focus on assisting Energy, Transport and Utility clients throughout Asia Pacific.

Fraser is an senior executive, with broad industry experience, helping businesses in an operational, advisory and sales capacity to improve growth and performance.

His expertise spans new revenue stream development, sales strategy and execution, and asset optimization and operational management. His key strength is the ability to understand and size problems, quickly identify solutions by leveraging his market knowledge and relationships to propose achievable options that will achieve the required outcome.

As a Operations Manager and Managing Consultant he has lead teams in excess of 100 people delivering managed services, application development and ERP project delivery. His collaborative, people first leadership style has been core to building high performing and innovative teams.

“I am passionate about helping businesses leverage innovative technology to improve and differentiate.”

For OPTUS, WebCentral and DXC Technology, he has lead the initiation and go-to-market development of new commercially viable solution portfolios that have generated new revenues in excess of $220M

On the sales, marketing front, Fraser’s roles have included Sales Director, Complex Sales Management, Client Partner and Product General Manager positions for global ICT businesses. With a proven consistent track record in sales acquisitions he has lead complex strategic pursuits for major transformational programmes generating over $195M in new revenue in the last 3 years.

His Client Partner roles have been for major Australian and global organisations including ABB, Optus, Webcentral, Infor, Oracle, Wipro, DXC technology, where he drove the success of many complex transformation, integration and managed services projects and solutions.

Contact Details


+61 7 3041 2705


Level 7
123 Eagle St
Brisbane QLD 4000


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